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RonWatson
Millbrook Incorporated
(484)876-0196
Rwatson@MillbrookInc.com
MillbrookLaunches MiAgents, an Innovative iPad app for Optimizing Agency RelationshipManagement
MiAgentsmoves agency meetings beyond relationship building to actionable, real timeinsights
Exton,PA, May 22, 2011 –Millbrook, the leading provider of business intelligence and data warehousingsolutions for insurance carriers, announced today at industry event ACORD LOMAin San Diego, the launch of “MiAgents”, an innovative iPad app for optimizingagency relationships.
Accordingto Gartner, the iPad market will rise to 55 million devices from 19.5 millionin 2010. Insurance consulting firm Novarica estimates that 25% of insuranceexecutives already have iPads. MiAgentsis the first mobile app in the insurance industry to truly transform the agencyrelationship management by dramatically enhancing insight into agencyperformance while turning anecdotal perceptions into actionable data.
JackPlunkett, Co-Founder of Millbrook commented that “for the first time we aregiving real time relevant information that is available literally at themarketing reps fingertips right when they need it. MiAgents reduces the timerequired for agency meetings while at the same time letting the marketing repsidentify market opportunities or challenges and respond to them immediately.”
MiAgentsoffers key performance alerts, such as rate filling and licensing changes bycompetitors, as well as performance and operational alerts such as upcomingrenewals, large losses and unexpected cancellations. The app utilizes simple,easy to use graphs that show the agent’s performance and experience by line ofbusiness, product, and transaction volume relative to plan and prior year.
JohnSearch, Co-Founder, said “MiAgents enables agency meetings to move beyond justrelationship building. We offer leading carriers all of the agency managementtools consolidated into one convenient, portable device, and the data isavailable anywhere, anytime.”
About Millbrook
Millbrookhas become recognized as “The Insurance Data Experts”, with over 15 years ofexperience, serving over 30 leading P&C companies. Our data strategies andmethodologies, using proven data models and platforms, technology acceleratorsand BI solutions allow our clients to access and use their data to reduce lossratios, enforce underwriting principles, reduce outstanding claims andreserves, resulting in measurably improving results. Millbrook offers aninnovative approach to safe data integration, solving the problems of businessdisruption and increased risk during new technology implementations.
More information about Millbrook can befound at www.millbrookinc.com