MOUNTAIN VIEW, Calif., Feb. 27, 2018 /PRNewswire/ -- Treasure Data, provider of the only enterprise Customer Data Platform (CDP), is proud to announce the company's first-time inclusion in Gartner's "Magic Quadrant for Data Management Solutions for Analytics."
"We feel that our inclusion in the Gartner "Magic Quadrant for Data Management Solutions for Analytics" brings another level of validation to our customer data platform solution and puts Treasure Data on the map as the only CDP vendor able to handle the complex data-intensive needs of enterprise marketers," said Treasure Data founder & CEO Hiro Yoshikawa. "From our view, we think it's important to express a big thank you to our customers for their ongoing trust and support."
According to Gartner, "The DMSA market is increasingly polarized. On the one hand, there is tremendous hype about new data types, new technologies to store and manage them efficiently, and new roles and skills to use them effectively. On the other, there is a recognition that investment in foundational traditional technologies (employed for the traditional data warehouse use case) will be essential to serve as a platform for the next wave of innovation. Both the traditional and the new are required for a modern DMSA platform."
This Gartner recognition comes on the heels of Treasure Data celebrating its 5th anniversary with a 3-day conference in Tokyo, Japan. The event, had over 1,500 attendees, 100+ speakers, 30 partners and 20 customers sharing use cases and success stories.
"Our roots in data management have served us well as CMO's become increasingly aware that accessing and using their customer data to drive deeper customer relationships is critical to their success," said Rob Glickman, CMO, Treasure Data. "A few tech giants have mastered the customer experience and in order for the vast majority of companies to compete, it's imperative that they get a handle on their customer data before it's too late. We also see marketing continue to struggle with new data sources - from online and offline, product and behavioral, historic and real-time...data that's hidden or disorganized across multiple systems."
Treasure Data will soon release powerful new predictive customer scoring features, powered by machine learning, that automatically identifies high value customers and prospects. This feature will give marketers the ability to use their budget more effectively and drive smarter, personalized campaigns.
Earlier this year Treasure Data also unveiled new integrations for Instagram and Twitter, empowering marketers to combine those audience insights with the data from their mobile apps and website, CRM, email campaigns, and even loyalty programs and point-of-sale. Instagram and Twitter are the latest of over 100 integrations Treasure Data's enterprise Customer Data Platform supports to enable customers to easily connect all their data sources in real-time.
Receive a complimentary copy of the Gartner "Magic Quadrant for Data Management Solutions for Analytics," here.
*Gartner "Magic Quadrant for Data Management Solutions for Analytics," Adam M. Ronthal, Roxane Edjlali, Rick Greenwald, 13 February 2018.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Treasure Data
Treasure Data Enterprise Customer Data Platform (CDP) enables a single, actionable view of your customer for the first time. Only Treasure Data can handle the scale, security, and complexity required by a global enterprise and enables you to deliver a superior customer experience based on data-driven decisions. We empower you to better know your customers, engage in meaningful ways along the entire customer journey, measure your success and grow your business. We've helped some of the largest companies in the world build and enhance their competitive advantage. Let Treasure Data manage your data so you can manage your business. For more information, visit www.treasuredata.com.
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