American Tire Distributors Selects Winshuttle EnterWorks to Upgrade Data Capabilities

Press Release from Enterworks

STERLING, Va., June 25, 2020 /PRNewswire-PRWeb/ -- Winshuttle, the provider of industry leading EnterWorks Master Data Management (MDM) and Product Information Management (PIM) solution, announced today it has been selected by American Tire Distributors, Inc. (ATD) to fully upgrade the tire distributor's data governance systems, processes, and functions across customer and product data. ATD is America's leading tire distributor with more than 140 locations, over 5,000 associates and an operating fleet of 1,400 trucks. ATD will leverage the EnterWorks Multi-Domain MDM platform to optimize processes for customer and product data management.

ATD features 40,000 SKUs and serves 80,000 customers across four primary channels: Core, Auto Dealer, Corporate and eCommerce customers. Winshuttle EnterWorks will support ATD's redesign of data management processes and help move the company from a conceptual business strategy into an MDM solution that provides clear, simple insight into all of its internal business process, data analytics and transactions.

"We are excited to work with ATD and enhance their ability to master, manage, and govern data," said Kerry Young, Vice President and General Manager of Winshuttle EnterWorks. "Leveraging our multi-domain MDM solution will give ATD the flexibility it requires to support its grouping and hierarchies, create relationships based on specific business need, and provide the granular visibility of data needed to run the business."

ATD selected the Winshuttle EnterWorks MDM platform to employ best practices that optimize customer and product data and meet its needs to ensure data quality between systems. The solution will also allow customer and product workflow standardization and audit control.

"We are looking forward to implementing the EnterWorks® Multi-Domain MDM platform because it can evolve with our changing business strategies and simultaneously give us greater ability to leverage third-party resources," said Lalit Thakur, Senior Vice President and Chief Data Officer of ATD. "Not only will we have new capabilities to streamline and improve the user experience, the solution will also allow us to better manage frequency and a number of product changes."

Employing the Winshuttle EnterWorks platform, ATD will enhance its capability to automate business processes to improve efficiency and productivity. Additionally, the MDM solution provides a single, golden record of all data with cross domain intelligence that will support customer communication, customer record maintenance and enrichment, while providing seamless integration with internal and external systems and processes.

About EnterWorks®
Winshuttle EnterWorks is a Multi-Domain MDM & business process automation solution provider that powers 2400+ brands including Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. The EnterWorks platform is highly ranked by industry analysts as a Multi-Domain Master Data Management hub with deep Product Information Management (PIM) and Digital Asset Management (DAM) capabilities. Our flexible platform enables customers to deliver high-quality data and experiences across systems, channels, and audiences. Learn more at

About Winshuttle
There is a class of business processes you must digitize to thrive in today's increasingly competitive environment—one where process and data are interdependent. This is where Winshuttle excels. We empower business teams to make their processes faster and their data better. And while that may sound simple, it takes just the right combination of process automation and data management capabilities—and we've been perfecting that combination since 2003.

Over 2,400 enterprises across the globe trust Winshuttle's SAP automation, product information management (PIM), and multi-domain master data management (MDM) software to drive business results at scale, become more agile and transform digital into a competitive advantage. Discover how at

About American Tire Distributors
American Tire Distributors is one of the largest independent suppliers of tires to the replacement tire market. It operates more than 140 distribution centers, including 25 distribution centers in Canada, serving approximately 80,000 customers across the U.S. and Canada. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to tire and automotive service customers. American Tire Distributors employs approximately 5,000 associates across its distribution center network, including approximately 800 associates in Canada. For more information, visit

SOURCE EnterWorks

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