TradeSmart & PromoPro are post promotion automation and analysis solutions. TradeSmart improves JBPS, Joint Business Planning Sessions, by leveraging COGS, POS, Shipments, Plan and other sources to provide accurate trade spend ROI for both CPG manufacturers as well as retailers. TradeSmart streamlines the integration of these data sources and reduces the tedious process the marketing teams have trying to pull together data from different sources. TradeSmart pulls plan data from your existing TPM application. That TPM solution can be ProMax, Demantra, SAP TPM, etc., or a homegrown TPM application.
PromoPro is key to helping trade groups understand the promotion effectiveness.
Here is what TradeSmart & PromoPro can do for you:
*Improve JBP, Joint business planning sessions, with retailers
*Understand Trade Spend ROI across all promotions and all mass retailers.
*Align plans with actual consumption for an accurate picture.
*Automated data integration provides streamlined processes for high productivity.
*Understand brand cannibalization and its effect on Trade Event ROI.
*Use TradeSmart & PromoPro to see results of Promotional Events & improve future event planning.
*Compare Trade Event results to competitors.
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