The vast majority of Big Data enthusiasts and BI professionals are excited about the prospects of data mining and predictive analytics, but are fully mystified about where to begin or even how to prepare. Of those who did initiate a modeling initiative, a recent industry survey of predictive... Read More
Determine whether TMA’s training is right for you and see why TMA is the most experienced and respected provider of vendor-neutral predictive modeling and data analytics training in this overview. Or, proceed directly to the detailed descriptions of each course as linked in the training schedule... Read More
Wire Support is a prepaid retainer account to provide remote open access to a TMA senior consultant. Beyond holding technical and tactical expertise in data mining methods and techniques, each TMA senior consultant must also possess the acumen to serve as seasoned business consultants and... Read More
Who is most likely to subscribe or respond? Response modeling drives efficient and effective campaign performance while revealing the factors that influence customers to respond. Response models identify individuals most likely to exhibit certain behaviors based on past purchases, demographics,... Read More
Successful data mining (also referred to as predictive modeling and business analytics) requires a purposeful blend of strategy and tactics. In the 1990s, pioneering companies realized the potential advantages of employing data mining technology as early as possible. They chose to undertake this... Read More
Successful data mining requires a rare blend of science and art. In the 1990s, pioneering companies realized the potential advantages of employing data mining technology as early as possible. They chose to undertake this initiative in-house. Too often, these innovators would prematurely dismiss... Read More
