Deployed Models -- "Predictive Analytical CRM Model Menu"
Available from The Modeling Agency
Who is most likely to subscribe or respond? Response modeling drives efficient and effective campaign performance while revealing the factors that influence customers to respond. Response models identify individuals most likely to exhibit certain behaviors based on past purchases, demographics, lifestyle and attitudinal data. A score is generated for each prospect that identifies the most likely candidates to respond to a given promotion based on intelligence derived through data mining. Upon reviewing a lift chart of predicted gains by decile or demi-decile, the marketing manager may choose a threshold from which to conduct the campaign. Resources may then be focused on those who elicit the greatest potential for acquisition.