Ongoing behavior (in our world, this includes both online and offline activities) determines what, when and how you communicate and engage with your audience. Behaviors and activities help deliver the right content at the right time. Even the absence of behavior or engagement can be considered a trigger that moves someone to re-engage dormant prospects.
Starting a marketing automation program can be daunting; it is not a one-size fits all solution. MarketNet will help you find your most compelling assets, set up your content matrix and campaign flow to maximize your lead potential.